Linkedin is a little bit different than other social networks. It is neither the biggest nor the one with the largest reach so most marketers won’t find Linkedin impressive at first sight. However, when we look at the latest Linkedin statistics, we can see that this social network is a must for both B2B and B2C products and services.
If you’re planning to use Linkedin, here are 15 eye-opening statistics that will motivate you to start using it as a marketing platform.
Let’s begin!
Linkedin stats you should know in 2021 (Editor’s Choice)
- Linkedin has 660 million users in 200 countries and regions worldwide.
- In 2020, Linkedin made 8.05 billion in revenue.
- 70% of LinkedIn users are outside the US.
- Linkedin has more than 650 million active users.
- 40 million people search for jobs on Linkedin.
- Every minute, three people are hired through Linkedin.
- 73% of social media users claim that Linkedin is the most trusted social network in the US.
- Linkedin accounts for more than half of B2B sites’ social traffic.
Mind-Blowing Linkedin Statistics and Facts
Although Linkedin can be used for building professional connections, it is also a place where you can find valuable content. Valuable content is crucial for upgrading your business’s marketing tactics, and so Linkedin is a necessary part of your marketing strategy.
1.Linkedin has over 760 million users in more than 200 countries and regions worldwide.
Linkedin user statistics suggest that the social network has 660 million users from all across the globe. Since it was launched in 2003, Linked has experienced nothing but growth. After two years, it accumulated 1.6 million users. From 2011 to 2106, Linkedin managed to triple its user base from 160 million to 400 million. The numbers didn’t stop there and in 2021 the social network reached 760 million users.
2. Linkedin has more than 260 million monthly active users.
Linkedin data suggests that there are more than 260 million monthly active users. Among those who engage on Linkedin monthly, 40% access it on a daily level. Nevertheless, Linkedin is used economically, and only a small amount of time is needed to make an impact. Because of this, users spend just seventeen minutes on Linkedin per month.
3. There are 40 million job seekers on Linkedin.
The COVID-19 pandemic has left more than 140 million out of work along with 1.billion at risk of income loss. Linkedin has over 14 million jobs available and a community of over 722 million people worldwide. According to Linkedin statistics for job seekers, nearly 40 million people are searching for jobs on Linkedin. Despite the great competition, three people are getting hired through Linkedin every minute.
4. In 2020, Linkedin made $8,05 billion in revenue
(Statista)
In 2020, Linkedin’s annual revenue reached over 8.05 billion dollars, up from 5.26 billion in 2018.
Linkedin Demographics
5. 70% of Linkedin users are outside the US
Linkedin currently has 630 million members and more than 70% of Linkedin users are outside the US. It is available in 24 languages with more than 15,800 employees with offices in 30 cities worldwide. This shows us that Linkedin runs the world’s largest professional network on the internet.
6. 57% of Linkedin users are male, while 43% are female
(Statista)
According to Linkedin profile statistics, as of January 2021, there are 43.1 % female users and 56.9 % male Linkedin users. When we look at these demographics we can see that Linkedin is more popular among males. than females. This is because women are a little bit more selective with their job applications and feel they need to satisfy 100% of the stated requirements before they apply. However, after the application process, women are 16% more likely to get hired than men.
7. One out of every three US adults use Linkedin.
(Oberlo)
Linkedin user demographics suggest that 37% of US adults aged between 30 and 49 years old are Linkedin users. This is the largest Linkedin user group in the US, followed by the 18 to 29 years old age group which makes up 28 % of the total number of Linkedin users in the US.
When it comes to Linkedin global usage, 38% of users are between 25 and 35 years old. Users aged between 35 and 54 accounts for 30% of the networks’ total user base, while 18-24 year old’s account for 24%.
8. More than half of all LinkedIn users are US adults with college degrees.
When planning a marketing strategy, you must consider the academic background of your target audience. Interestingly, Linkedin recruiting statistics show that more than half of Linkedin users are US citizens with college degrees. However, Linkedin usage among students is much lower than Youtube and Facebook. Stats show that 85% and 77% of college graduates use Facebook and Youtube on a daily level.
9. 90 million Linkedin users are senior-level influencers
According to Linkedin post stats, approximately 15% of all users are senior-level influencers with four out of five decision-makers. This means that there are 90 million senior-level influencers among 660 million Linkedin users worldwide.
Furthermore, among 63 million users, almost one in ten users are decision-makers, 40 million are prosperous users, 17 million are influencers, and 10 million are C-level executives.
Linkedin Statistics for Businesses
10. Linkedin is the most preferred platform for B2B marketers
Statistics on Linkedin indicate that B2B marketers find the platform effective for lead generation. They use Linkedin to build relationships with professionals in their target market, therefore they can gain quality leads for their B2B business and extend their network.
11. Posting content weekly can boost your Linkedin engagement rate
Linkedin advertising statistics show that companies that post weekly, usually see a 2x lift in engagement. You should always emphasize the different brands and businesses within your network. Also, it is advised that you create a showcase page where you can share your specialized content with your target audience.
12. There are 55+ million company profiles on Linkedin
Linkedin is growing popular among both job seekers and companies. Statistics on Linkedin show that there are 30 million company profiles on the platform. Nevertheless, some of these companies are automatically created by Linkedin. This happens when a user adds an organization to his profile as a part of his experience, which Linkedin automatically recognizes as a company page.
13. Linkedin usage statistics show that more than 50% of US marketers will use Linkedin in 2021
eMarketer estimates that in 2021, the total number of marketers using Linkedin will surpass 50%. This stat doesn’t include organizations that use Linkedin for recruiting purposes but represent companies that made significant marketing efforts on Linkedin.
14. Linkedin has gone beyond job posting and listings
Linkedin currently has 15x more content impressions than job postings. According to Linkedin advertising rates, the platform has nine billion content impressions. This shows that Linkedin isn’t just a recruitment platform anymore, but it is a professional network where users can educate themselves and acquire knowledge about other organizations in their industry
15.Linkedin is 277% more effective in generating leads than Facebook and Twitter.
Social media is the key to generating lead generation for both B2B and B2C businesses. According to Hubspot’s recent study, Linkedin generates the highest visitor-to-lead conversion rate at 2.74%. This shows that Linkedin’s lead generation rate is three times higher (277%) than both Twitter(.69%) and Facebook(.77%).
Conclusion
When it comes to social media, Linkedin is without a doubt one of the most dominant names on the market. In fact, in its field of operation, Linkedin is absolutely the best choice for marketing professionals. Now when you know all the crucial Linkedin facts and statistics, you can start planning your effective marketing strategy.
FAQ
What is the average number of LinkedIn connections?
According to Linkedin stats, the average number of connections per user is 400. However, when we include companies that can have 100 million connections at Linkedin, the average number of connections per account is 930.
What are the disadvantages of LinkedIn?
One of the key disadvantages of Linkedin is spam, and you will need to filter through spam from time to time, which is time-consuming. A good number of users have reported they have accidentally deleted important messages because of the huge influx of spam they have received.
Many Linkedin users eventually go inactive. Because of this, you will have to spend a lot of time establishing connections and starting conversations. This process is known to be time-consuming and monotonous and sometimes doesn’t even lead to success.
Another big disadvantage of Linkedin is PPC expenses. If you plan to spend money on advertising on Linkedin, you will be given access to ‘’high-value audience’’. This offer comes with a price, and your cost per click will be significantly higher in comparison with other social network platforms.
What should you not do on LinkedIn?
If you are going to use Linkedin, never create an account and then disappear. You will miss out on valuable connection requests from industry leaders or other professionals in your field. Furthermore, you may miss messages from managers and recruiters that want to hire you right away. Bottom line, if you’re not interested in using Linkedin, don’t bother with it.
Another ongoing problem on Linkedin is that people confuse Linkedin with Facebook. Always be careful what you share, and save the non-work-related stuff for other social networks. Try to share content, advice, and opinions that will amplify your credentials.
What is a good engagement rate on LinkedIn?
Linkedin is the best platform for driving engagement. Individuals users and companies have the opportunity to increase awareness of their B2B brand or recruit for their B2C company. A good Linkedin engagement rate is about 2%, nevertheless, this number can climb up to 5 or 6 %. A good engagement rate typically depends on the content you share.
How many recruiters use Linkedin?
There are over 30 million listed companies on Linkedin with over 20 million open jobs. That said, it is no wonder that 87% of recruiters use Linkedin to find or vet job candidates.